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Online ad (top) promoting Volunteer to Cheer on Richmond.com, a Summer Games media sponsor

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Uploaded By: ProjectUNIFYVirginia
8 months ago
Level: Bronze
Points: 551
Description:

These and other resources were used to encourage the community to "Volunteer to Cheer" at three of our largest events -- Summer Games, Fall Championships and Basketball Championships.  We worked with a integrated marketing agency in Richmond, RightMinds, on the creative elements.  We changed the message just slightly for Summer Games 2009 -- it was Be Selfish: get way more than you give.  In the end, we had more than 3,000 people sign up to cheer at the three state competitions.

If you'd like additional information on each resource, please contact Holly Claytor at hclaytor@specialolympicsva.org or 804-726-3025.

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